The Eureka Factor
John Kounios, Mark Beeman
In a book perfect for readers of Charles Duhigg's The Power of Habit, David Eagleman's Incognito, and Leonard Mlodinow's Subliminal, the cognitive neuroscientists who discovered how the brain has aha moments--sudden creative insights--explain how they happen, when we need them, and how we can have more of them to enrich our lives and empower personal and professional success.
Eureka or aha moments are sudden realizations that expand our understanding of the world and ourselves, conferring both personal growth and practical advantage. Such creative insights, as psychological scientists call them, were what conveyed an important discovery in the science of genetics to Nobel laureate Barbara McClintock, the melody of a Beatles ballad to Paul McCartney, and an understanding of the cause of human suffering to the Buddha. But these moments of clarity are not given only to the famous. Anyone can have them.
In The Eureka Factor, John...
Eureka or aha moments are sudden realizations that expand our understanding of the world and ourselves, conferring both personal growth and practical advantage. Such creative insights, as psychological scientists call them, were what conveyed an important discovery in the science of genetics to Nobel laureate Barbara McClintock, the melody of a Beatles ballad to Paul McCartney, and an understanding of the cause of human suffering to the Buddha. But these moments of clarity are not given only to the famous. Anyone can have them.
In The Eureka Factor, John...
Yıl:
2015
Yayımcı:
Random House Publishing Group
Dil:
english
ISBN 10:
0679645292
ISBN 13:
9780679645290
Dosya:
EPUB, 6.93 MB
IPFS:
,
english, 2015
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